#3. "RE: Request from reporter in Arlington / MD / DC area" In response to Reply # 0
If it happens again, be advised that you need to exercise all due caution when dealing with the media.
They all have a way of jamming it up you nose with their slanted journalism. The older sharks have seen it happen time and again. CBS 60 minutes is a prime example. They can take a 10 minute interview and make you look like a total idiot.
If you not professionally trained to deal with the media, best leave it for someone that is trained.
#4. "RE: Dealing with the media" In response to Reply # 3
That indeed can be the case. The media like to find "both sides" of a story, even if there is only one reasonable side. They also like controversy and sensationalism, because that draws in readers.
So be careful what you say to the media - know what the message is that you want to deliver and keep on point. If they ask you an off-topic question, say: that's interesting, but it's really important to keep our city clean from illegal signs.
We got some excellent media coverage 10 years ago in Denver, so it can work well. However, one reporter promised to keep a shark's identity confidential and did not.